Senior Marketing Specialist
Portfolio Highlights
Coordinated multi-faceted communications campaigns for hospitality clients including product launch events, media outreach strategies, and creative mailing proposals
Worked with Subject Matter Experts to write content for external communications
Managed $5.6 million of competitive pursuits from initial proposal through final interview
Wrote and edited quarterly DTC print magazine with 100k+ audience
Developed and executed editorial calendar of short- and long-form content including blog posts, social media marketing, and email newsletters
Used digital analytics and SEO best practices to optimize content and increase engagement
