Press Kit for
Powers Irish Whiskey
To accompany POWERS Irish Whiskey’s latest Three Swallow a press kit was created to showcase the rich history of the brand.
Although POWERS has been a premier irish whiskey since it was first produced in 1791, a comprehensive history of the brand had never been written. I worked with the in-house POWERS historian to share their story with customers.
Along with the brand history the press kit included an announcement press release, biographies of key staff, and a fact sheet with tasting notes for their three releases.
